Please enable javascript in your browser to view this site

AGCOM

Unpacking broadband advertising rules

Broadband labelling and advertising rules bring greater transparency for consumers when comparing tariffs and choosing a service. We compare common elements of labelling schemes around the world and consider their relationship to competition in the market

Improving transparency for broadband customers

Broadband labelling schemes, such as those with traffic light symbols, have become increasingly popular to help with greater transparency and fairness. Designed well, they can promote competition, and encourage take-up of faster speeds among consumers

Italy’s network spin-off faces regulatory hurdles

After many yeas, Telecom finally announced the start of the legal separation of its copper and fibre network, which could also be the first step towards a merger with wholesale-only operator Open Fiber. But the separation will not be as strong as that of Openreach from BT in the UK

Making sense of AGCOM’s review of the Italian broadband market

On 18 January 2019, The Italian regulator AGCOM has published the long-awaited draft review of the Wholesale Broadband Access markets (Markets 3a/3b and 4 of the EC’s Recommendation on relevant markets). The proposal aims to deregulate the market in Milan, and introduces nuanced price control remedies in the rest of the country, recognising market evolution of recent years.

The debate around the use of the term ‘fibre’ in broadband advertising heats up

The ability to use the term ‘fibre’ in broadband advertising has been subject to debate in several countries recently. In France and Italy regulators have recognised the need to distinguish FTTH or FTTB from FTTC, and to make sure customers are adequately informed on the type of service they are purchasing. The discussion is also lively in the UK, where advertising authorities have recently taken a different stance. However, it is not yet clear whether technology differences matter to customers as much as performance.