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AGCOM states how ISPs can use of the word “fibre” in advertising broadband offers

Italian regulator AGCOM ruled on how broadband providers can communicate the type of physical infrastructure they use for their broadband offers. Fixed ISPs have to guarantee “full transparency” in both advertising and contracts. In particular, operators will be able to use the word “fibre” without further specification only if the connection is FTTH or FTTB. For FTTC or FWA connections, ISPs will have to specify that it is a fibre-copper or a fibre-radio mix, respectively. The decision applies as of Monday 16 July, and introduces the trial of labels (green for full-fibre, yellow for a mix, red for copper or radio) until the end of 2018.